GEO guide
The starting point to understand Generative Engine Optimization, connect it to your marketing priorities and structure a first action plan.
GEO is drawing growing interest from marketing teams, but the topic often remains blurry: a new layer of SEO, a new name for AI search, or a genuinely distinct discipline.
This guide hub lays the groundwork: definition, vocabulary, metrics to track, differences with SEO and resources to consult to move to a more operational reading.
This guide helps you
- Understand what GEO really covers and what it does not.
- Identify the useful KPIs to track your presence in AI answers.
- Connect GEO to your priority prompts, your competitors and your proof content.
- Know which pages to start with to turn the topic into concrete tracking.
Topics covered
Definition and scope
GEO covers how AI engines cite, summarize, recommend and frame a brand on the queries that matter for its market.
SEO, AI Search and GEO
SEO remains the foundation for accessing information on the web. GEO adds the question of how conversational engines ultimately represent it.
Useful KPIs and signals
Presence on prompts, citations, recommendation, competitive gaps and changes over time are the main signals to watch.
From theory to management
The topic becomes genuinely useful once it leads to an audit, regular monitoring and concrete actions on content and brand proof points.
Pages to read first
GEO definition, method and KPIs
The first fundamental article to understand the topic and set a simple management framework.
Why classic SEO is no longer enough
The strategic-shift article to understand what generative engines really change.
How to measure GEO performance
The practical guide to define KPIs, read answers and track gaps over time.
SEO vs GEO
The basic comparison to clarify what AI search changes compared with classic SEO.
GEO vs AEO
The useful comparison to clarify the vocabulary and avoid duplicated tracking.
Generative Engine Optimization
The reference business page framing GEO from a product and management angle.
GEO audit
See how to set an initial diagnosis from the prompts, engines and competitors to track.
Multi-engine monitoring
Compare ChatGPT, Gemini, Perplexity and Claude in regular tracking.
AI brand visibility
Go deeper into GEO’s main objective: appearing and being recommended in the answers that matter.
Methodology
Understand how prompts and answers are selected and interpreted.
Frequently asked questions
Is GEO different from SEO?
Yes. SEO works on access and performance on the web. GEO observes how AI engines reinterpret and represent your brand in their answers.
Where should you start when discovering GEO?
With a simple framing: the most important prompts, the engines to track, the competitors to compare and the presence or absence signals to measure.
Is GEO already a concrete business topic?
Yes, as soon as your market depends on discovery queries, comparisons or recommendations where AI engines can put other players forward instead of you.
AIglebotBetaAIglebot helps companies track their visibility, reputation and recommendation in ChatGPT, Gemini, Perplexity and Claude.